Lapsed Win-Back
Rank the first safe win-back opportunity.
A returning client has been quiet for 47 days and has no future booking recorded.
Prepare one low-pressure check-in that references the client-approved service history.
View evidence and controls
- Source
- Illustrative client-list date and owner-set lapse window
- Why now
- The relationship is still recent enough for a useful reminder without treating silence as consent.
- Audience
- One owner-reviewed returning client
- Channel
- Low-pressure check-in draft
- Decision window
- Review before the relationship goes colder
- Release rule
- Owner approval is required before customer contact.