Lapsed Win-Back
Reconnect before the relationship goes cold.
A returning client has been quiet for 47 days and has no future booking recorded.
Prepare one low-pressure check-in that references the client-approved service history.
View evidence and controls
- Source
- Sample booking history and owner-set lapsed-client rule
- Why now
- The relationship is still recent enough for a useful reminder without treating silence as consent.
- Audience
- One owner-selected returning client
- Channel
- Low-pressure check-in draft
- Decision window
- Review while the prior relationship is still recent
- Release rule
- Owner approval is required before customer contact.